Review of Wix.com Online eCommerce Store and Shopping Cart Software

WIX has just recently stepped foot into the e-commerce world with wix e-commerce, a platform for selling anything online. The company has taken the website building world by storm, allowing small business owners to leapfrog over expensive website design companies and put their own time into generating a stylish website without having to pay the hefty costs. Along with offering standard features like intuitive drag and drop Editor, stunning templates, over 250 apps, and a fully-functioning website builder, Wix has cultivated a series of features and technologies geared toward the digital retailer.

wix e-commerce

Wix Stores gives you all the tools you need to easily create a beautiful online store. Following are some of the features by building your online store with WIX e-commerce.

  • Stunning templates
  • Beautiful product galleries
  • Mobile optimized
  • Professional store manager
  • Integrated shopping cart
  • Add coupon codes, tax & shipping rules
  • Multiple payment methods
  • Secure checkout
  • Easy customer management
  • Free 24/7 customer support
  • No transaction fees

Features

Customization

wixstores-editor

The WIX Editor makes it easy to customize your site exactly the way you want it. No creative limits or coding needed. The easy Drag and Drop feature can open a whole new world of possibilities when designing your store. If you don’t want to spend time on designing, then you can just choose from over 500 designer-made templates and start adding products. Wix e-commerce packs an Image Editor to enhance, edit and retouch your images for incredible results and showcase them with over 40 unique galleries to create the look and feel of your site. You can also enhance the looks of your store by choosing from millions of professional, high-resolution stock photos. Plus, you can add as many site pages as you want and can even create sub-pages to keep your site beautifully organized.

If you are a tech savvy person, then you can embed your own HTML code into a simple text edit window and extend your site’s functionality. Wix e-commerce also lets you transform your homepage with a unique video background. You can easily add strips to your site with video, text, and more all in one plus, you can move them around. Other features include 3D parallax effect of adding a new dimension to your site, anchor menu and pinning to screen option.

Mobile Compatibility

With Wix e-commerce, your website will look amazing on any device. The mobile version of your site can be setup with just one click. So your customers can browse and buy your products on the go. You can also create a stunning mobile app for your online store instantly with WIX touch and give your visitors an amazing user experience from any device.

Social Media integration

With Wix e-commerce, you can grow your audience and track your success with a variety of social media tools. You can keep your website interesting and fresh with a social bar that lets visitors follow your social media accounts. You can compile the best tweets from the web and display them on your site. You can let visitors share your website on their timeline or a friend’s timeline with Facebook share button. The YouTube Subscribe Button allows your audience to subscribe to your YouTube channel, and Pinterest integration encourages visitors to pin and share your content on their Pinterest boards. You customers can call or chat you directly with Skype Call & Chat. In short, you can manage, track and optimize your social media and website activities, all in one platform.

Marketing and Promotions

Wix eCommerce gives you effective and efficient marketing features to drive more traffic to your store thus boosting your sales and increasing your revenue. It lets you observe your visitors in real-time as they interact with your website. You can improve your search engine ranking using advanced SEO tool and get your business listed in major search engines. You can generate leads and sales with ready-to-launch marketing campaigns and can also create ad campaigns to grow your audience.

With features like ShoutOut Email Marketing, you can create, send and share beautiful emails to let people know about sales, new products or services, events, and more. You can promote your business with fun and festive badges and offer coupons to increase the number of leads and sales your website generates.  Plus, a dynamic discussion forum lets you build a community around your store.

Communication with Customers

Wix e-commerce lets you text updates, directions or coupons directly to your customers from your website. You can answer their questions in real time as Wix eCommerce allows you to communicate with your visitors through live chat, callback, text message & email. You can create dynamic contact forms, order forms, all-purpose surveys, RSVP forms and more with the built-in form builder.

Store Management

product-management-wix-ecommerce

Wix eCommerce provides an all in one management system where you can track your orders, payments, promote sales and manage to ship all from one place. You can keep all your contacts, customers, site members and subscribers organized and in one place with contact management tool. From the Store Manager, you can easily keep track of your inventory. You can set the color and size options for your products and indicate how many of each item you have in stock. Every time a customer makes a purchase, it will be added to the Store Manager so you can easily view all the details. Once an order has been shipped, mark it as fulfilled. There is also a Wix mobile app which allows you to receive real-time updates, manage your online store, and start a conversation with your visitors & more, all on your mobile.

Payments

With Wix eCommerce, you can receive secure payments in a variety of ways, including PayPal, credit cards, gateways such as Authorize.net, and more to create a smooth buying experience for your customers. Your customers can even buy items using Bitcoin and other digital currencies.

You can instantly and securely accept payments and donations in multiple currencies, track your income and expenses, and create professional invoices. The great thing about Wix is that it does not charge any commission.

Shipping

You can set shipping and tax rules for each product, and modify the price based on where your customers are located. WixStores will automatically calculate the shipping and tax fees for each order. You can also set customized tax and shipping rules for each destination.

Once a purchase has been made, you’ll receive an email automatically and then it’s up to you to send the product on its way! Your customers will also get a confirmation email.

Your store’s shopping bag icon will appear on any page of your site for customers to quickly view the items they plan to purchase and go through a secure buying experience. You can rest assured that your customers’ personal information is safe.

Other Features

App Market

wix-ecommerce-site-7-ecommerce-apps

You can expand the functionalities of your store and grow your website and business with powerful web Apps and services from the App Market.

Games

You can get more visitor traffic with games that people will love to keep playing right on your site.

Google Maps Design

You can add a stunning customized Google Map to your website so that customers can find your location. There are tons of graphic colors to choose from.

Lightbox

Engage your visitors with a stunning lightbox! You can welcome people to your site, get more subscribers, and offer special promotions & more.

Search Bar

With the search bar, your customers can easily find the products they’re looking for.

Customer Reviews

With this feature, you can encourage visitors to buy your products by showing rave reviews. You can get customer feedback and post client reviews directly on your website.

Birthday Club

You can send your customers special birthday gifts by letting them sign up to your site.

Price Table

With this feature, you can showcase and compare an unlimited number of plans, products and features side by side.

Pop-Up Tool

This feature allows you to promote sales, advertise new arrivals & more with a custom message that pops up as soon as visitors enter your site.

Beautiful Blog

With Wix e-commerce, you can easily add a beautiful and totally customizable blog to your site and share your ideas with the world.

Wix Smart Actions

This feature allows you to send triggered emails to anyone who contacts you, subscribes to your site, and more.

Eventbrite

You can showcase and sell tickets to your event, and get the word out when you share it on Facebook, Twitter, and Google+.

Subscribers

With Wix e-commerce, you can expand your client base by letting customers sign up to your mailing list.

Free & Reliable Hosting

Wix e-commerce also gives free hosting that will keep your website safe and secure.

Personalized Google Mailbox

You can get your own work email account with Google. Look professional, build credibility and boost your business branding.

Shopify

Wix e-commerce also offers seamless integration with Shopify. You can create an online store with Shopify and add it to your Wix website with just a few clicks.

Digital Store

Wix e-commerce also allows you to set up a digital store and sell ebooks, music, videos, software and more.

Help and Support

The good thing about Wix e-commerce is their remarkable help and support service that is available 24/7. Their team answers all of your questions, all of the time. You can schedule a call and their team will call you. You can even get step-by-step help with 100s of video tutorials and walkthroughs and can also find answers to the most common questions in the support forum.

Pricing

Wix offers five premium plans but only two of them supports e-commerce functionalities i-e the e-commerce plan and the VIP plan. The e-commerce plan costs $16.50/month and is great for small and medium sized businesses. However, if you are a large business that needs a lot of bandwidth and additional features, then go for VIP plan which costs $24.50/month.

Conclusion

With Wix e-commerce, you can make your site look fairly professional and run perfectly capable payment systems through the interface, and the dashboard is so darn easy to use. You can automatically send out marketing newsletters, deal with invoicing almost automatically and integrate with other social network markets (such as Etsy, Facebook). However, it’s impossible to start an online store with WIX unless you opt for the $16.50 per month e-commerce plan or the $24.50 per month VIP plan. Due to this, it’s still difficult to recommend it because brands like Shopify are already out there in the market and are offering prices as low as $9 per month to set up an online store. But still, if you are a small business that needs a professional looking store, then Wix e-commerce would be a great choice.

Trackbacks

  1. […] Rank #6 Wix eCommerce: WIX has just recently stepped foot into the e-commerce world with WIX e-commerce, a platform for selling anything online. The company has taken the website building world by storm, allowing small business owners to leapfrog over expensive website design companies and put their own time into generating a stylish website without having to pay the hefty costs. Along with offering standard features like intuitive drag and drop Editor, stunning templates, over 250 apps, and a fully-functioning website builder, Wix has cultivated a series of features and technologies geared toward the digital retailer. (Full article review here…) […]

  2. […] Rank #6 Wix eCommerce: WIX has just recently stepped foot into the e-commerce world with WIX e-commerce, a platform for selling anything online. The company has taken the website building world by storm, allowing small business owners to leapfrog over expensive website design companies and put their own time into generating a stylish website without having to pay the hefty costs. Along with offering standard features like intuitive drag and drop Editor, stunning templates, over 250 apps, and a fully-functioning website builder, Wix has cultivated a series of features and technologies geared toward the digital retailer. (Full article review here…) […]

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